About General Pants Co.

Founded in 1972, General Pants Co. has grown into a global fashion powerhouse that captures the essence of youth culture and street style. We curate a diverse mix of international and local brands to provide our community with the latest trends in denim, skate, and surf-inspired apparel.

Our Mission

Our mission is to disrupt the average and empower individual style by delivering the most relevant global fashion and street culture to our community.